Standing outside of
Mark Zuckerberg's Tudor home in San Francisco, more than 40 protesters delivered a loud message to the
Facebook
co-founder: refuse political ads that contain lies. They held up
colorful signs, scribbled messages in chalk on the sidewalk and chanted
"Wake up Zuck!"
The nearly hour-long
protest on Presidents Day was a reminder that criticism against Facebook
continues to grow. Ahead of the 2020 US elections, misinformation has
been a top concern after Russian trolls used Facebook to sow division
among Americans. Despite scrutiny from lawmakers and celebrities, the
world's social network stands by its decision to not send ads from
politicians to third-party fact checkers.
Zuckerberg repeatedly
defends Facebook's hands-off approach to political ads, saying that
people should make their own judgments about what politicians are
saying.
Changing Facebook's political ads policy, though, wasn't the only
item on the lengthy wish list of protesters. They want the social
network to stop allowing politicians to target ads at specific groups of
users, a tool known as microtargeting, and prevent people who are
trying to disrupt the election from using the social network.
Google limited microtargeting for political ads while
Twitter banned political ads.
Some protesters also called on the government to break up Instagram and WhatsApp from
Facebook
and for Zuckerberg to step down. Speaking through a megaphone, one
protester said he wanted Zuckerberg's name removed from San Francisco
General Hospital. Another criticized the Facebook cofounder for meeting
with President Donald Trump.
Facebook didn't immediately respond to a request for comment.
Andrea Buff, a San Francisco resident, described herself as a fed-up Facebook user.
"I'm
really worried about how Facebook is going to be used to disrupt the
election and Mark Zuckerberg has made it really clear that he's not
taking us seriously," she said. "His irresponsibility is threatening our
democracy."
Since the 2016 election, Facebook has pulled down
fake accounts and partnered with third-party fact-checkers, but critics
say those efforts aren't enough. Criticism over Facebook's political ads
policy heightened after the social network rejected a request from
Joe Biden's presidential campaign to pull down an ad from Trump's re-election campaign that contained misinformation about the former vice president.
Monday's protest was organized by advocacy groups, including Global Exchange and Media Alliance, according to an event's page.
Daly
City resident Kathleen Dobson held up a bright pink-and-green sign with
googly eyes that said "Wake the Zuck Up! Zuck sold ads to Russians for
rubles. Now (Donald J. Trump is Putin's female poodle)." Donning a
black-and-white hat with the words "Make Racism Wrong Again," Dobson is a
member of Refuse Facism, a group calling for the removal of the Trump
administration. At one point during the protest, she stuck out her
middle finger as she turned toward Zuckerberg's home.
Facebook should stop accepting ads with misinformation and pull down manipulated videos such as the one that made it seem
House Speaker Nancy Pelosi was slurring her speech, Dobson said.
"It's ridiculous. I mean you could play games with other things but not
politics," she said. "I don't think it's a laughing matter."